Case Study: How a Local Restaurant Increased Revenue by 38% in 90 Days

Industry: Restaurant & Food Services
Location: Vancouver
Marketing Budget: $1,500/month
Average Order Value: ~$28

The Challenge

The restaurant struggled with online visibility and inconsistent weekday traffic. Despite excellent food and service, the business relied heavily on walk-ins and word-of-mouth.

• Outside top 10 on Google Maps
• Low online orders
• Minimal social media engagement
• No structured digital marketing strategy

The Strategy

1. Local SEO & Google Business Profile Optimization

• Optimized Google Business Profile with 25 local keywords
• Uploaded 40 professional food and venue images
• Published weekly Google Posts and promotions
• Implemented a review acquisition system

Results:
Google Maps ranking improved from #11 to Top 3
Profile views increased from 3,200 to 11,750 per month (+267%)
Phone calls from Google increased by 182%

2. Website & Online Ordering Optimization

• Improved site speed from 5.1s to 1.9s
• Optimized menu pages for local SEO
• Added clear “Order Online” and “Reserve Table” calls-to-action
• Implemented conversion tracking

Results:
Website traffic increased from 1,400 to 3,950 visits/month (+182%)
Online orders increased from 96 to 310/month (+223%)
Conversion rate improved from 1.9% to 4.6%

3. Paid Advertising (Google & Social)

Ad Spend: $900/month

• Google Ads CPC: $1.72
• Search ad conversion rate: 12.4%
• Social ads cost per order: $6.40

Results:
468 tracked online orders from ads
$13,104 in directly attributed revenue
9.7x return on ad spend (ROAS)

4. Social Media Marketing

• 3–4 posts per week on Instagram & Facebook
• Short-form video content highlighting best-selling dishes
• Daily specials and limited-time offers
• User-generated content reposting

Results:
Instagram followers grew from 1,120 to 2,980 (+166%)
Average engagement rate reached 6.2%
38% of online orders interacted with social content before converting

Overall Results (90 Days)

ROI Summary

• Total marketing spend (90 days): $4,500
• Additional revenue generated: ~$48,000
• Estimated ROI: 966%

Client Feedback

“We went from slow weekdays to consistent online orders every day. Google and Instagram now bring us customers who had never heard of us before.”

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